NFT Marketplace: Cost and monetization strategy

Sep 14, 2022
11 min read

NFT Marketplace: Cost and monetization strategy

NFT Marketplace: Cost and monetization strategy

A new generation of digital assets also comes with new ways of marketplaces. The native token will be traded on NFT marketplaces to unlock its potential and value. These are not just other intermediates between the individuals and final users, but projects in their own rights that can become critical partners for other platforms.

A successful marketplace is an ecosystem with a huge number of users who want to use it. For example, think about how the eBay platform has been able to keep growing because users trust it and find it useful, so they keep coming back again and again. On the other hand, many failed marketplaces were unable to attract enough users from the very beginning due to missing value propositions. If you want your project to succeed, you need a solid plan for your marketplace from the very first stages of the development process.

What is an NFT Marketplace?

NFT marketplace is a centralized platform that allows users to trade digital assets. They are a new generation of marketplaces for digital assets, such as collectibles and virtual goods. Besides, unlike the majority of existing marketplaces, they have no intermediates between users. To understand the difference, think about the typical Amazon marketplace that links buyers and sellers and takes a certain percentage from each sale. In the case of NFT marketplaces, the Blockchain system validates ownership of the digital assets and transfers money, while the marketplaces themselves just organize the process. The most important issue that any marketplace has to solve is how to get people to come to it and start trading. NFT marketplaces solve this problem by creating a strong brand identity, offering a great user experience, and integrating with other platforms.

It’s important to note that the term “NFT marketplace” doesn’t refer to a single kind of platform. Instead, it is a new type of digital marketplace that works differently from traditional e-commerce platforms. The key difference is that NFT marketplaces don’t use a centralized system where users buy and sell directly from one another. Instead, these marketplaces create a standardized system for tracking and managing items listed for sale. These items are referred to as non-fungible tokens or NFTs. The selection of tokens available for purchase can vary from day to day, as marketplaces receive new ones from a variety of sources.

When you are ready to make a trade, you can search for the token you want to buy or sell. You can do that in two ways:

  • — If you know the name of the token, you can search for it.
  • — If you don’t know the name of the token, you can click on the “identify” button. When you do this, the marketplace will scan the token and tell you what it is. Once you find the token you want, you can make an offer. If the seller accepts your offer, you can complete the transaction. You can also place a token up for sale. When you do this, you can set the price and choose what type of payment you will accept. You’ll also have the option to create a custom description of the token.

Anyone who wants to buy or sell virtual goods or collectibles will be able to use NFT marketplaces. People who are interested in selling their rare virtual goods or digital collectibles will enjoy the ease of use and low transaction fees that these platforms provide. Marketplaces that specialize in specific types of items (such as CryptoKitties) may attract a specific type of seller. However, there are other NFT marketplaces that offer a wide range of tokens for sale.

Why Do You Need an NFT Marketplace?

If you are a developer of a digital asset platform, why should you even think about whether to build a marketplace? It is a good question to ask before you launch the development process. The concept of NFT marketplaces is still new, and you might not know who your first partners will be. It is better to have a fallback plan and build the functionality of the platform, so you can easily switch to a marketplace later. Nowadays, many digital asset platforms that have just launched their services are looking for partners. If you have a marketplace, you can easily add new tokens to your platform and attract new users. Besides, you can create a win-win situation for your platform and a new marketplace at the same time.

How to build an NFT marketplace from scratch with Solidity and Ethereum

The first thing to do is to define what kind of NFT marketplace you want to create. Think of the functionalities that users and sellers need and the type of items you want to list. Next, decide what you want to call the marketplace: Auction House, Auction Site, or Trading Post. This will determine the smart contract code and the website layout. Once you have the description of your marketplace and the code written, you need to add a new DAPP with a marketplace inside it. This DAPP will be your central hub for all the items listed on your marketplace.

Why do you need a decentralized NFT marketplace?

All the benefits that centralized marketplaces provide can be found in decentralized counterparts. Still, there are many reasons why you should choose a decentralized solution. The main one is full control of the terms of service and dispute resolution. If one of your partners breaks the rules of your marketplace, you can easily kick them out, while with a decentralized marketplace, you can’t. The only option is to change the rules, either by voting or changing the code of the smart contract, which is not always possible. Another advantage of a decentralized marketplace is security. On centralized marketplaces, all the sensitive data of the marketplace and the users is stored on their servers. This information can be stolen or leaked, which has happened many times in the past. On decentralized marketplaces, the data stays on the blockchain, so it is much harder to hack.

The benefits of building an NFT marketplace inside your DAPP

The first thing to do is to define what kind of NFT marketplace you want to create. Think of the functionalities that users and sellers need and the type of items you want to list. Next, decide what you want to call the marketplace: First, you can attract more users to your platform as you will be able to show some of the items for sale on your marketplace not only on your own website but also on other apps and websites that use the same DAPP. Second, you will get listed. There are lots of decentralized applications that don’t have their own marketplace and don’t plan to launch one. Your marketplace will be listed on many of these apps, which will make it more popular. Third, you will be able to test the marketplace functionality before you build an independent marketplace. The fourth and last benefit is that you will be able to save some time and money, as you can build the marketplace functionality inside your DAPP and won’t have to hire blockchain developers to do it.

The benefits of providing your own NFT marketplace as a service

The main benefit is that you can earn money with it. If the marketplace is a service, you will charge a fee from the seller and/or a commission from the buyer. It will be especially helpful when the NFTs you list on your own marketplace are the ones you’ve created. You will be able to earn by using them to sell on other marketplaces. The secondary benefit is being able to learn how digital asset marketplaces work. You will be able to try different business models and see what works and what doesn’t.

What is the cost of NFT development?

The Global Non-fungible Token Market size is expected to reach $97.6 billion by 2028, rising at a market growth of 31.6% CAGR during the forecast period. Rapidly growing adoption stems from NFTs solving a major problem with digital assets: fungibility.

Creating an NFT market platform with the most advanced features and security measures based on blockchain technology requires a lot of time and money. NFT Development Services start at $50000, and these amounts may vary depending on the customizations you desire.

The thing that can have the biggest impact on the cost of NFT Marketplace Development is app complexity. This includes all of the features you want your application to have, in addition to third-party API integration support. Because of this, the cost of NFT App Development is also dependent on the amount you are paying your developers.

To help you create an NFT exchange as seamlessly as possible, we have delineated its core features. We organize them into two categories: architectural features and third-party integrations.

A market application, a mobile, or web application for buying and selling NFTs, is one of the fundamental architectural components. An InterPlanetary File System is required to store non-fungible data from distributed networks.
A wallet is a tool for storing, exchanging and sending digital assets in addition to storing, exchanging, and sending digital assets.Architectural features
Smart contracts can provide unique identifiers for each non-fungible token.
NFT metadata includes the characteristics of every non-fungible asset on your platform.The foundation for your business will be the blockchain, which will keep track of all transactions.
Third-party integrations Use this service to access the Ethereum blockchain.
Ethereum. It is the most popular blockchain integration in the world of NFT marketplaces.
CoinMarketCap. It is a service for tracking prices in the cryptocurrency market.

Recap of an MVP of NFT marketplace costs:

Discovery Phase$5000- $12000
Development$26000- $100000
Q&A Testing$5000 - $10000
Launch and Technical Documentation$0 - $2000

How to Create a Successful NFT Marketplace?

Creating a successful marketplace is not an easy task, and it requires careful planning. First of all, you should clearly understand the value you want to bring to the market and your target audience. You need to understand the needs of the potential customers, their problems, and how you can solve them. When you know who your users are and what they want, you can design a marketplace that meets their needs. Besides, it will make it easier to get them to come back again. When you design the marketplace, you need to figure out what features are essential and which ones can be omitted. The core features of any marketplace are the following:

  1. User Accounts — Users need to be able to sign up and log in to the platform, create an account, and have some way to manage their information.
  2. Product Catalog — This is what your marketplace is for, after all. Besides, your users need to be able to see and search through the available products.
  3. User Experience — User experience is one of the main success factors for a marketplace. It is even more important when all of the products are digital assets because people do not physically hold them in their hands.
  4. Payments — A marketplace without payments is not a marketplace at all, besides, they are the most essential feature of your platform.
  5. Crypto Trading — It is a great addition to many marketplaces, but it is not an essential functionality.

Step 1: Define Your Marketplace’s Purpose

A successful marketplace is one that actually solves a real problem for people. The first step is to understand the problem your marketplace aims to solve. Who has this problem? What is their situation? What are their expectations? Decide if you want to create a marketplace for physical or digital products. If you want to sell physical goods, you will have to deal with shipping and logistics, which are not easy tasks. If you want to sell digital goods, you will have to figure out a way to transfer ownership from one person to another, which is even more complicated. In addition, the price of the goods may fluctuate. If you want to sell both physical and digital goods, you will have to deal with two different concerns.

Step 2: Understanding Your Users

After you understand the concern your marketplace aims to solve, you need to understand your users. Firstly, identify the target audience of your marketplace. What are their demographics? What are their purchasing habits? What are their expectations? What are their problems? You can get the answers to these questions by conducting surveys, running polls, and analyzing the statistics of a given industry. Create personas based on the data that you collect. Personas are fictional representations of your target audience. They will help you better understand your users’ needs and expectations.

Step 3: Know the Basics Before You Build

After you have identified your target audience, you need to know what is essential for your marketplace to work. Ask yourself the following questions: What type of users do you want? What type of products do you want to sell? What is your pricing strategy? What payment methods do you want to accept? How will you deal with customer support? How will shipping work? If you want to accept cryptocurrencies, what cryptocurrencies do you want to support?

Step 4: Build and Test with a Small Audience

When you build your marketplace, you will have to make a lot of decisions, but it is important to test with a small audience first. Find beta users and get their feedback. Beta users are people who are willing to try out the product before it gets released. They are similar to beta testers in software development. They will help you identify and fix bugs in your platform before you get a large audience. Besides, they can give you feedback on what they like and dislike about the product. Get feedback from beta users, and adapt your product accordingly. After you have tested the product with a small audience, you can proceed to the next step.

Step 5: Get Feedback from Users

The best way to create a successful marketplace is to get user feedback and use it to improve your product. You can conduct surveys to get feedback from the customers and use their insights to improve your product. Besides, social media is a great tool for getting feedback from users. You can post polls, images, and videos on your page, and you will get useful insights from the customers. Besides, it can also help you increase your brand awareness.

Step 6: Grow Your Audience

The best way to create a successful marketplace is to make sure it gets enough attention. Besides, you need to get people to use it and come back again. Getting new customers is hard, but it is even harder to keep them. It is better to focus on retaining the customers you already have. Besides, it is easier to get new customers if you already have a fanbase. There are different ways you can get more customers. You can create marketing campaigns and run ads on different platforms. You can also try influencer marketing. Besides, you can also invest in SEO and content marketing to get more customers organically.

A new type of digital asset marketplace is popping up every now and then, and a lot of them fail. You can avoid making the same mistakes by following the six steps we have described above. If you design the marketplace based on the needs of your users and know the basics before you build, it will be easier to get more people to use it and come back again. Creating a successful marketplace is not an easy task, but it can bring great returns if you do it right.

When to Use the NFT Marketplace Strategy?

An NFT marketplace can be an excellent strategy for projects that want to integrate their platform with other ecosystems and raise their user base. The most obvious advantage of the NFT marketplace strategy is that it allows you to bring your platform to the market sooner than you would be able to if you were to build a more traditional marketplace from scratch. Another advantage of this strategy is that it allows you to partner with other platforms and expand the range of digital assets that are available on your platform. It also gives you the chance to offer your customers a wider selection of products, which may increase their level of satisfaction with your platform.

How Does the NFT Marketplace Strategy Work?

The NFT marketplace strategy is similar to the E-commerce strategy. However, in the case of an NFT marketplace, you don’t actually own any inventory. Instead, you simply provide a platform where users can trade digital assets. You may also offer some level of branding, customer service, or payment processing options. In order to make this work, you’ll need to partner with other platforms that have blockchain-based assets. You’ll then integrate the other platform into your own platform and allow users to exchange their tokens for your own tokens. This exchange of tokens is what allows your customer to use those assets within your own platform.

The Pros and Cons of the NFT Marketplace Strategy

NFT marketplaces allow you to increase the liquidity of your tokens by bringing tokens from other ecosystems onto your platform. This is easier than starting a platform from scratch.Integration with other blockchain-based platforms can be tricky. If you work with a partner with a reputation for being unprofessional or not delivering on its promises, it can be a problem for your entire platform.
Using the NFT marketplace strategy, you can bring in partners that have existing user bases. This expands your customer base.Using the NFT marketplace strategy can have drawbacks such as diluting your token's ecosystem, making your tokens less valuable, or the customers being less likely to use your tokens.
Early access to your platform is beneficial as it allows you to build up a user base before the platform goes live.

Tips for Using the NFT Marketplace Strategy

Choose partners carefully — In order to make the most of the NFT marketplace strategy, you’ll want to choose partners that are similarly focused on user satisfaction and ease of use. The last thing you want to do is bring a partner to your platform that might create confusion or inconvenience for your customers.

Offer a wide variety of products — In order to make your NFT marketplace strategy successful, you’ll want to make sure that it offers a very wide selection of products. You don’t want your customers to be disappointed with the selection and decide to go to another platform.

Keep the focus on your tokens — Even though you’ll have partners on your platform that use other tokens, you want to make sure that your platform is focused on your tokens. To do this, you may want to limit the time that partners can use their tokens within your platform.

The NFT marketplace strategy is an excellent approach for projects that would like to integrate their token with other platforms and offer a wider selection of products to their customers. The main disadvantage of this strategy is that it can dilute your token’s ecosystem by bringing other tokens onto your platform. This means that you need to be extremely careful when choosing partners. With the right approach, an NFT marketplace can be an excellent way to expand your platform and bring it to a wider audience.


If you want to succeed, you need to provide real value to your users. Digital assets are a promising direction in the world of online commerce. While the market is still young, it is a good idea to start developing your own marketplace today. When it comes, it will be easier to attract partners and integrate their tokens with your platform. At the same time, once you have partners, it will be easier to get other platforms to integrate with your marketplace.

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